Privacy Policy

Privacy Policy for WheelWisely

At [COMPANY_NAME] (Company number [COMPANY_NUMBER]), accessible from [YOUR_DOMAIN], one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by WheelWisely and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at [CONTACT_EMAIL].

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in WheelWisely. This policy is not applicable to any information collected offline or via channels other than this website.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information We Collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

When you use WheelWisely, we may collect the following information:

  • Vehicle registration numbers you search for
  • Feedback and ratings you provide about our reports
  • Email address (optional) if you choose to provide it for follow-up
  • Authentication information when you create an account (name, email, password)
  • Usage data including search history and report views

If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

How We Use Your Information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our website and services
  • Generate vehicle reports using DVLA MOT, Tax, and other UK vehicle data
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service
  • Provide you with updates and other information relating to the website
  • Send you emails (only if you opted in)
  • Find and prevent fraud
  • Correlate search history with feedback to improve our service

Your data is only shared with third parties in order to process our own services. We do not sell your data.

Third-Party Services

WheelWisely uses the following third-party services to provide our functionality:

  • AWS (Amazon Web Services) - Cloud hosting and infrastructure
  • AWS Cognito - User authentication and account management
  • DVLA APIs - MOT history and vehicle tax data
  • Tavily API - Web search for vehicle issues and reviews
  • Amazon Bedrock - AI-powered analysis and report generation

These services may collect and process data as described in their respective privacy policies. We ensure all third-party services comply with GDPR and UK data protection regulations.

Data Storage and Retention

Your data is stored securely using the following methods:

  • Search results: Cached for 1 hour in Redis, stored in DynamoDB for 30 days
  • Feedback: Stored indefinitely in DynamoDB (encrypted at rest)
  • Account information: Stored in AWS Cognito until account deletion
  • Logs: Retained for 7 days in CloudWatch Logs

All data is encrypted at rest and in transit. We use industry-standard security measures to protect your information.

Log Files

WheelWisely follows a standard procedure of using log files. These files log visitors when they visit websites. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Cookies

WheelWisely uses cookies for the following purposes:

  • Essential cookies: Required for authentication and session management
  • Analytics cookies: To understand how you use our service (if enabled)

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. Note that disabling cookies may affect the functionality of WheelWisely.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

  • The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.
  • The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
  • The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
  • The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at [CONTACT_EMAIL].

Data Deletion Request

To request deletion of your personal data, please email us at [CONTACT_EMAIL] with the subject line "Data Deletion Request". We will:

  • Delete your account and authentication information
  • Remove your search history from our databases
  • Delete any feedback you have provided
  • Clear your data from our cache systems

We will confirm deletion within 30 days. Note that some data may be retained in backup systems for up to 90 days for disaster recovery purposes.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

WheelWisely does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date below.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Complaints & General Enquiries

If you have any cause to make a complaint or have any concerns relating to GDPR, your personal data, and how that data is used, stored or shared, please contact us:

  • Email: [CONTACT_EMAIL]
  • Address: [COMPANY_ADDRESS]

Last updated: 2 March 2026

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